Building on 2024 TTXC INNOVATIONS, which explored AI's generative potential by transforming artificial intelligence into conscious digital counterparts with independent thinking, the 2025 edition embraces TAICCA's theme: "Dynamic Ecosystems Move Beyond" We created a brand-new LINE OA digital experience called "Culture-Tech Exchange," where audiences don't just view an exhibition—they actively participate in the marketplace.

Hosted at Pier-2 Art Center in Kaohsiung, we tackled three key challenges: How can we help the public quickly grasp what TAICCA does? How can we give creators' works greater visibility? And how can we help TAICCA understand what potential markets actually want?

Turning exhibitions into investment games—everyone's an investor for a day

We created a simulated trading market where each visitor receives NT$10 million in virtual seed funding through the LINE OA, which they can invest in culture-tech works that catch their interest. This design mirrors TAICCA's core mission of commercializing creative works—by tracking investment behavior, we gain insights into market preferences and collect valuable data. It also solves a practical problem: when exhibition content is technical or specialized, digital interaction becomes the most intuitive way to engage audiences.

Real-time connection from smartphones to big screens

We streamlined the investment process to three simple steps: enter the work number, confirm the amount, complete the investment. But the interaction extends beyond your phone—every transaction appears in real-time on large screens throughout the venue. The "Real-Time Investment Stream" displays ongoing investments and amounts, while the "TOP 10 Ranking Board" updates every three minutes, keeping the energy and competitive atmosphere alive.

Audience behavior reveals market insights

Over four days, we witnessed fascinating patterns: some visitors immediately invested their entire NT$10 million in a single work, while others carefully spread their funds across multiple projects. Certain works dominated the rankings from day one, while others surged in popularity only on the final day. By the end, total investments reached NT$4.7 billion. While the money is virtual, it represents real public interest in these culture-tech works. Most importantly, it demonstrates to audiences that "your choices influence where this industry goes."

Executive Producer｜SETTV CO., LTD
Spatial Design and Execution｜Concentric Production
Art Director｜Ssu-Ling Chen
Production Coordinator｜Rita Yeh
Content Strategy｜Ya-Chi Hung
UI/UX & Visual Design｜Elsie Chen
Motion Design｜Aaron Chang
Software Development｜Pocky Lin
Programming and Development｜David Chen、Bernie Huang
TAICCA Exhibition Area Film Editing｜Miles Wu
Media Documentation｜SETTV CO., LTD