Building on 2024 TTXC INNOVATIONS, which explored AI's generative potential by transforming artificial intelligence into conscious digital counterparts with independent thinking, the 2025 edition embraces TAICCA's theme: "Dynamic Ecosystems Move Beyond" We created a brand-new LINE OA digital experience called "Culture-Tech Exchange," where audiences don't just view an exhibition—they actively participate in the marketplace.

Hosted at Pier-2 Art Center in Kaohsiung, we tackled three key challenges: How can we help the public quickly grasp what TAICCA does? How can we give creators' works greater visibility? And how can we help TAICCA understand what potential markets actually want?

Turning exhibitions into investment games—everyone's an investor for a day

We created a simulated trading market where each visitor receives NT$10 million in virtual seed funding through the LINE OA, which they can invest in culture-tech works that catch their interest. This design mirrors TAICCA's core mission of commercializing creative works—by tracking investment behavior, we gain insights into market preferences and collect valuable data. It also solves a practical problem: when exhibition content is technical or specialized, digital interaction becomes the most intuitive way to engage audiences.

Real-time connection from smartphones to big screens

We streamlined the investment process to three simple steps: enter the work number, confirm the amount, complete the investment. But the interaction extends beyond your phone—every transaction appears in real-time on large screens throughout the venue. The "Real-Time Investment Stream" displays ongoing investments and amounts, while the "TOP 10 Ranking Board" updates every three minutes, keeping the energy and competitive atmosphere alive.

Audience behavior reveals market insights

Over four days, we witnessed fascinating patterns: some visitors immediately invested their entire NT$10 million in a single work, while others carefully spread their funds across multiple projects. Certain works dominated the rankings from day one, while others surged in popularity only on the final day. By the end, total investments reached NT$4.7 billion. While the money is virtual, it represents real public interest in these culture-tech works. Most importantly, it demonstrates to audiences that "your choices influence where this industry goes."

執行統籌 Executive Producer｜三立電視 SETTV CO., LTD
空間設計暨執行 Spatial Design and Execution｜同心圓製作 Concentric Production
藝術總監 Art Director｜陳思伶 Ssu-Ling Chen
執行統籌 Production Coordinator｜葉靜怡 Rita Yeh
內容企劃 Content Strategy｜洪雅琪 Ya-Chi Hung
互動介面設計 UI/UX & Visual Design｜陳俐廷 Elsie Chen
動態影像設計 Motion Design｜張偉廷 Aaron Chang
程式開發設計 Software Development｜林寶琦 Pocky Lin
程式整合暨開發 Programming and Development｜陳力瑋 David Chen、黃韜云 Bernie Huang
文策院展區影片剪輯 TAICCA Exhibition Area Film Editing｜吳尚澤 Miles Wu
影像記錄 Media Documentation｜三立電視 SETTV CO., LTD