Discover the fascinating 300-year legacy of Taichung’s Nantun District. Through three curated perspectives—"Super Traditional: Meet the Deities," "Ever-Curious: Reading Nantun," and "Always Browsing: Artisans' Heritage"—we bridge the gap between Nantun’s three sacred temples and 12 legendary shops that have stood on Nantun Old Street for over fifty years. Dive deep into the cultural essence of the land.

AI Deity Guidance: Draw Your Fortune Stick

Rooted in local faith and powered by digital interaction, this experience crafts a journey that transcends screens and smartphones. From the moment users input their names and wishes to the visualization of words drifting like incense smoke, every detail connects the seeker with the divine. It is more than an interaction; it is a bridge built between ancient tradition and modern technology.

By combining AI image generation with motion-sensing technology, visitors can make wishes and draw fortune slips using just their smartphones, receiving a personalized "Good Tribe" exhibition guide and an AI-generated digital amulet. The interactive design deepens user immersion—for instance, by shaking the phone to simulate a fortune bucket and "tossing" virtual crescent blocks to confirm the results. Furthermore, through integration with the "Nantun Hao Pai" LINE Official Account, users can instantly share their experiences with friends, extending the brand's interactive reach.

A Flash of Inspiration: Unlocking New Frontiers of Interaction

Moving beyond simple mobile gameplay, "Nantun Hao Pai" focuses on the lasting power of cultural storytelling. By digitally reinterpreting every participant's wish and presenting them through spirited amulets and interactive displays, we ensure that the essence of "Good Tribe" resonates deeply with the audience. This is a perfect illustration of how creative services can evolve into enduring brand legacies.

Nantun Hao Pai - Yuan Cheng Construction 20th Anniversary Special Exhibition

Organizer｜YUAN CHENG CONSTRUCTION CO., LTD
Execution unit｜Huihong Advertising
Curatorial Team｜Concentric Production
Creative Team｜iF Plus
Art Director｜Poyu Wang
Strategic Director｜Jet Zhou
Account Manager｜Rita Yeh
Project Management ｜Bonnie Dong
Ideation｜Bonnie Dong、Kiki Huang
Hardware Planning and Execution｜Jian Ling Chien
Programming and Development Design ｜Pocky Lin
Visual Design｜Yong-Han Zhang、wutsutsu
Dynamic image design｜Aaron Chang